Super Style Bag Swap Update & Amy Butler Talks about Style Stitches

on September 28 | in Products | by | with 183 Comments

Don’t forget! Today’s the last day to sign up for our Super Style Bag Swap. Emails must be in by midnight Pacific Standard Time. We’ll mail partner information out on October 1st!

Today, in our week-long celebration of the release of Amy Butler’s Style Stitches: 12 Easy Ways to 26 Wonderful Bags, we have a short video to share with you from Amy and Chronicle Books. Amy talks about the inspiration and various components of Style Stitches, and you get a visual treat throughout the video, with lots of great images from the book.


Comment on any post this week to win one of five copies of Amy Butler’s Style Stitches!

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183 Responses to Super Style Bag Swap Update & Amy Butler Talks about Style Stitches

  1. Sandra says:


  2. jan says:

    nice bags, i love the colors, styles and designs that were chosen

  3. tario says:

    A thought inspiring interview with Amy. I am very much looking forward to this book. Thank you

  4. Veronica says:

    I love Amy Butler! She always comes up with the coolest things.

  5. Ammie says:

    Chronicle Books always publishes perfect books. *sigh* Thanks!

  6. denacho says:

    hope i’m not too late!

  7. jojo says:

    Beautiful and elegant bags. Thank you for the freebie.

  8. Marsha says:

    wow! Amy Butler is awesome! Thanks for sharing!

  9. Kirsten N says:

    Lovely bags!

  10. Emily Waldal says:

    I love these bags, so many great ideas!

  11. Karen Border says:

    She is so inspirational. Lovely to hear Amy talk about what she does and a bit about how she got going. We have her fabric on cushions and it’s about to adorn one of our walls in our new home which is very exciting. Have never made a handbag, but think I just might have to give it a try!

  12. Brookiej says:

    This whole week has been so motivating…I can’t wait to try something!! I haven’t ever heard Amy Butler on anything before. It’s so great to see how down-to-earth she is. So. talented.

  13. Kate F. says:

    Wow, this is the first video of Amy Butler I’ve ever seen– she is so well-spoken. I shouldn’t be surprised, because her patterns are very clear, too. Her studio is incredible! I love that she even has gorgeous fabric-covered magnets on her lamp.

  14. Deb V says:

    This was a great video. It was neat hearing Amy speak about her book and projects.

  15. Shiloah says:

    Thank you for the giveaway! Amy’s video was great. It was fun to hear her talk about how her business got started. Very inspiring!

  16. Tonya says:

    I love when Amy says that in her room where she creates, having beautiful things around provides that inspiration- and I feel it feeds the brain in a creative way. Hearing her words and seeing her creative space have inspired me. The bags are stunning and wonderfully patterned! Bravo, Amy!

  17. Hanna Bergheim says:

    Thanks for the gorgeous pattern and video “teaser”-I have a lot of Amy’s fabrics and would love to try all the patterns in her new book…one by one! best regards from Germany Hanna

  18. Tina Rice says:

    All Amy’s things are beautiful!

  19. desiree says:

    i love amy butler ๐Ÿ™‚ thanks for the great video.

  20. Michelle says:

    Oh, those bags are so luscious, I want to make one of each.

  21. Chelsea says:

    I love this video. it is so cool to be able to see her in her own environment. I understand now how she creates such beautiful fabrics and patterns.

  22. Southern Gal says:

    Thanks! I know this book will be great!

  23. Milica says:

    Every time I see Amy’s home I am inspired to redo something in my own home. I am getting ready to redo my craft space and her’s is full of gorgeous inspiration!

  24. Dawn says:

    the book is great, can’t wait to try a few. My daughters have already requested bags from the book.

  25. Jessie says:

    I’m a big fan of amy’s book “midwest modern” and am so happy to see her house being lived in throughout this video. i fell in love with her interior design style with that book, and am happy to see that video makes it look even more beautiful than still photos!

  26. Marilou says:

    Loved to hear about her inspirations! The patterns are great.

  27. Robyn L says:

    Amy’s my seamstress idol.

  28. Denise W says:

    I love Amy’s fabric and patterns and I know her book will be awesome.

  29. Kristin L says:

    What a nice video clip. It’s great to hear Amy’s ideas and inspirations in her own voice. I made her Weekender Bag years ago and still love using it all the time.

  30. Ligeia says:

    I love Amy Butler, I started sewing using her fabric and patterns and can’t seem to step away from them.

  31. Andi says:

    So cool to find out more about the woman behind the fabric and patterns. I am inspired just listening to her talk about her inspirations and seeing her creative space.

  32. Amy says:

    Loved the video! Beautiful gardens and studio.

  33. Jennifer says:

    I just bought some tunic patterns of hers that I cant wait to tear into! The book looks awesome!!

  34. Loved the video. Really great to actually see and hear Amy! Thanks.

  35. Mama Lusco says:

    Such beautiful bags and fabrics!

  36. Leana says:

    My first adult sewing project was an Amy Butler bag and her fabrics are still always my favorites. What a fun new book. Thanks for sharing!

  37. CarrieMJ says:

    I love her patterns and fabric. Would love to have a copy of her latest book.

  38. Jennifer says:

    Great video, thank you!

  39. beth says:

    Amy’s patterns are always clear and easy to understand. I am anxious to take a look at this new book! I originally saw the first book at the library!

  40. Shane Winters says:


  41. Lily says:

    I’d love to have that book!

    I feel inspired by this video, I like to be surrounded by beautiful things, it makes more sense now, what she says about being surrounded by this things ,and they become an inspiration without thinking about it. I liked her garden, and I think I can see some of these flowers on her fabrics.
    Thank you for sharing this video!

  42. Rochelle says:

    What a lovely garden! I can see that inspiration in her fabrics.

  43. elsa says:

    love making bags and would love this book too!

  44. Mel says:

    I’d love to try my hand at some of Amy’s patterns!!

  45. Liz says:

    I love that bag on the cover!
    I can’t wait to get started on the swap!

  46. QSOgirl says:

    wow, this video was so inspiring ๐Ÿ™‚ Thank you for sharing it!

  47. Lesley says:

    Anything that Amy Butler touches is amazing! I would LOVE to win a book of hers. Thank you SMS for the opportunity!

  48. Britt-Inger says:

    I love the bags and the fabrics. A wonderful book that I must have.
    Britt-Inger in Sweden

  49. Vanessa says:

    Lovely sounding book, with some very desirable projects!!

  50. Kelly says:

    I heart this video! Thanks!

  51. Lauren says:

    i am totally in love with her bags

  52. Laurie says:

    I.Love.Amy.Butler. What fun it would be to try the projects in this fabulous book! Thanks for the chance!

  53. Susan says:

    What an inspiration to keep those things around you that you love to look at … it is good for the soul and creative energy!!! I cannot wait to see the projects in the book because of their beauty and simplicity.

  54. stephanie says:

    dying to get my hands on this book!

  55. Eileen H. says:

    It’s so nice that Amy Butler seems so approachable. She’s got so much to offer so many generations, her patterns and fabric are so much fun!

  56. lindsay says:

    This little video is great, Amy is such an inspiration.

  57. Vicki says:

    Looks like a great book!

  58. Morgan says:

    This book is going on my Christmas wish list for sure!!

  59. sally schaffhausen says:

    Love ALL her things!!! Such a sweet lady…I would be an honor to own one of her SPECIAL books. Shine on brightly dear lady,shine on brightly.

  60. Hiromi says:

    The video was so inspiring. I loved to see the surroundings of Amy’s creation. Thank you!

  61. I would love a copy of this fab book! It’s already on my Christmas list, so getting it early would rock!

  62. Katie says:

    Yay bags!

  63. Michelle says:

    I love Amy’s garden! It’s easy to see how she gets inspiration!

  64. how fun to hear from Amy herself. Thanks!

  65. Carrie says:

    She’s so cool. The book looks amazing!

  66. Nandini says:

    Love her fabrics…

  67. Deb Cameron says:

    Great video, can’t wait to get my hands on a copy of the book.

  68. tierraazul says:

    Looks like a great book. I hope those instructions are good enough for a fledgling sewist…

  69. Gwen says:

    I love Amy Butler. I have her other two books, and would appreciate adding this one to my collection. She always inspires you – with either her fabrics,or her patterns.

  70. Wonderful video and fun to see how she gets her inspiration.
    Love her gardens.


  71. Maeve says:

    I love Amy Butler and her fabrics, but to win this book would be great. I have a nice stash of Amy’s fabrics and I would love to make bags for gifts. Thanks for the giveaway!

  72. Heather says:

    Now I want this book AND a new purse! How inspiring!!

  73. beverly says:

    Thanks for sharing this video. I love Amy Butler, & particularly appreciate her patterns.

  74. carrot cake says:

    The Cosmo bag is amazing! I’m excited to make a bunch as Christmas gifts!

  75. Kerstin says:

    I made Amy’s Sophia Carry-All and it was fantastic! I’m gearing up to make the Weekender soon, too.

  76. Doris says:

    It’s always to fun to hear from the artist…thanks!

  77. Juanita says:

    Sometimes we need just a little push to get the creativity flowing. The video is just that little push for me, esp. when Amy Butler was describing her creative area.

  78. Rosa in The Antipodes says:

    Awesome video! I must make one of those bags!

  79. Ana says:

    She seems so cool and humble. Loved the video!

  80. April Hurley says:

    Oh great video! Thanks for sharing..

  81. Addy says:

    Thank you! I enjoyed this personal glimpse into Amy Butler’s world of inspiration!

  82. Erika says:

    What a great video! So fun to see her studio and hear about her inspiration.

  83. I have two of Amy Butler’s books and I LOVE them… but this one takes the cake – I love bags too!

  84. Amber says:

    Just what I need, a book with more bag patterns ๐Ÿ™‚ This was a great little clip. So want one of the little orange ones in the beginning ๐Ÿ™‚

  85. Frauke says:

    Thanks for that video !! I was glad enough to see Amy Butler “live” at the Festival of Quilts, Birmingham, England. She’s just great! And so it’s no wonder that I would LOVE to win a copy of her book ;-))

  86. sy says:

    oh i love amy butler, the pictures are eye candy.

  87. sewiknittoo says:

    I absolutely love the big handbag I’d love to be the winner of a copy her fabrics are beautiful

  88. Kristine McCorvey says:

    I think sewing and cats go together and I would call Amy Butler a true visionary in terms of her fabric and books. They inspire me so very much and I have made numerous bags and items from her previous books and of course I must have the new book as well. Count me in as an ardent fan of Amy Butler!! I love, love, love her fabric and designs.

  89. What a fun video – thanks for sharing it.

  90. Heidi says:

    Thanks for the video, I now want the book more than before.

  91. Tanja says:

    So cool to get a window into Butler’s inspiration! Thank you!

  92. Mary says:

    Love these bags!

  93. Connie says:

    How fun getting to meet Amy Butler “in person” and visiting with her in her lovely studio & garden. Inspiration to the max.

  94. It’s so great to see the woman behind the fabric designs. It looks like a great book. I’d love to win a copy. Thank yoU!

  95. Keri says:

    So many beautiful bags!

  96. Lori says:

    That was fun to watch! I loved the peek at her house.

  97. Angela B says:

    Thank you for the video. I can’t wait for her new fabric line! Thank you for the chance to win!

  98. Robynn says:

    Enjoyed the video very much. I love her fabrics.

  99. Sarah says:

    Really, you’ve got to love Amy Butler. Her prints and patterns are amazing. Just the words “midwest modern” give me the warm fuzzies. I’m sure this book will be great!

  100. Angela says:

    Would love to have this book!

  101. Michele says:

    Now i want the book even more!

  102. robin says:

    Beautiful bags, beautiful fabrics – would love to win the book.

  103. Diane says:

    Fun video – this definitely goes on my wish list!

  104. Love Amy Butler! What an amazing lady. I would love a chance to win her beautiful new book.

  105. Denise says:

    Love this book. Amy’s style is so perfect. Watched the video and style is everywhere around her. In her studio, her garden and in what she wears. Her designs give a lot of inspiration.

  106. Ana V says:

    Thanks for sharing this.
    Love the bags. Those would make some nice Christmas gifts for the women on my list!

  107. Angela says:

    Simply beautiful! Amy Butler is an inspiration. Makes me want to “smell the roses”

  108. Teresa says:

    Love the video and seeing the garden and workspace. If only I could be that organize, clean and pretty to get all my projects done.. Thank you for a wonderful video. Very inspiring and relaxing!

  109. Michelle says:

    This book is on my Christmas list! If only I didn’t have to wait until December…

  110. Patty says:

    I enjoyed watching the video! Both my twenty-something daughters and myself would love any of the bags from this new book ๐Ÿ™‚

  111. Amy says:

    this book looks beautiful!!!

  112. Sandi says:

    I loved the video. Thank you for sharing! I used to think it was weird that I love the “creative” side of being around flowers, nature and color. Looking at her studio makes me feel better about the same inspiration she uses. And I love the cats all around her work area. My two are sitting with me now. One on the ironing board and the other one trying to attack my bobbin case! lol

  113. JennE says:

    What an amazing talent!! She is my hero.

  114. Kate says:

    What a great video!
    I love how she has beautiful things around her. You can see how that would be inspiring when she is designing her fabrics!

  115. Angela says:

    Thanks for the video! I love Amy Butler!!

  116. Sherri S. says:

    Oh, eye candy indeed! The garden! The studio! The cats in midcentury modern chairs! Ahhh….lovely! Thanks!

  117. Karen C says:

    Well, if I don’t win it, it will have to go on my Christmas list. Thanks for introducing me to a fabulous book.

  118. Roberta says:

    Wow…thanks for the video…I just love seeing Amy’s garden and her studio and what great peaks into the book. This has really inspired me now for the bag swap…woo hoo! Thanks, R

  119. Jansie says:

    Absolutely beautiful. What a great book! Thanks for highlighting Amy this week!

  120. katie says:

    Always fun to see hear about things behind the scenes. Looks like there are some fantastic bags in the book! Amy’s work is always gorgeous. Thanks for the giveaway!

  121. Jennifer says:

    Thanks for a chance to win!

  122. marilyn podoll says:

    great video! Love all the fabric and the bags!!

  123. Genifer says:

    So excited about this book!

  124. robyn says:

    I must have this book!

  125. Marcia W. says:

    Iรขโ‚ฌโ„ขm enjoying the Style Stitches extravaganza this week! This is fun. Thank you Sew Mama Sew and Amy Butler!

  126. Gabi says:

    Amy Butler’s bags are so great. I would like to win one of her books. What a nice idea to win it.

  127. Andrea says:

    Amy Butler fabrics make my heart swoon.

  128. Cate says:

    i loved the clip and the bags are beautiful and fun. and i loved the shots of amy’s garden. lotus blossoms are truly among the most amazing flowers. love

  129. Asta says:

    Thanks so much for this video. It’s great inspiration for me. Although I am not that bold as Amy, I find a lot of her work beautiful and her patterns well written.

    Looking forward to the swap. It should be so much fun! What should I make? What will I receive? Like Xmas!

  130. Julie Jones says:

    I have just started making bags and LOVE this book! I love seeing all the samples that people have made out there in blogland!!!

  131. Regina S. says:

    More purse patterns? Great! A girl can never have to many purses! ๐Ÿ™‚

  132. mandy says:

    so cool! still so excited about this swap!

  133. Connie says:

    This book looks great. I can’t wait to make some of the bags.

  134. Addie says:

    Great video, loved getting a peek inside her world! The book looks great!

  135. stacey says:

    great video! love this post!

  136. jeanne reynen says:

    Thanks for the video. I would love the win the book. I’m a bag groupie and would love to learn how to make more bags.

  137. Sonja says:

    Just what I need to get my sewing mojo back on!

  138. Seanna Lea says:

    I’m a novice sewer and it is great to see how she came to the business and a little more into her design aesthetic beyond just looking at the fabric in stores.

  139. I love Amy Butler! ๐Ÿ™‚

  140. Shannon says:

    Wait a neat video! I am so inspired now! And if I don’t win a copy of this book, I am definitely buying it!

  141. Evelyn Hooper says:

    I love that Amy Butler is inspired by nature. Her fabrics are so pleasing to the eye. I love the fact that she shares some of her patterns for free on the web. Not everyone has access to her patterns in smaller towns, but we all have the internet. Her fabrics make me smile and that’s a really good thing.

  142. Wendy D. P. says:

    So fun! Can’t wait to get my hands on this book!

  143. Katrina says:

    Talk about eye candy!

  144. Alana says:

    I love bags in any style! I love to tote things around so I always have a carry-on plus my handbag! Thank you for all of the neat ideas for making bags!

  145. Michelle norris says:

    Loved the video! Thank you for sharing it. Amy Butler is so talented and motivates sewists, no matter what level you are. It was great to see parts of her studio, her beautiful garden, and her cats. Thanks again!

  146. Kate says:

    Oo, oo! I have some great AB fabric I’ve been meaning to use, and I could really use a copy of the book. Pick me!

  147. Corrie says:

    The bags look beautiful! I can’t wait to try making one.

  148. Joym says:

    I love my In Stitches book! so excited about the new inspiration! Love your blog!

  149. Gill says:

    I can’t wait to see this book!!

  150. hanna says:

    woud love to win a copy of her new book. Love the book on the cover page and have been enjoying the reviews.

  151. Erin says:

    She is such an inspiration. I aim to be so… free.

  152. Wendy says:

    Very inspirational video! I love Amy Butler’s patterns!

  153. vonda says:

    What a wonderfully fun and refreshing book. I can’t wait to get my hands on a copy.

  154. Crowleyanna says:

    WOW! Loved watching this. What a neat person.

  155. Deb Joseph says:

    I really enjoyed seeing Amy’s studio in the video – it was so inspiring. I would so love to win a copy of her new book and make some of her delightful bags for Christmas gifts.

  156. Whistlepea says:

    Wow! Such an enviable studio and living space!

  157. Joanna says:

    I loved the video! It’s wonderful to hear the voice behind “Amy” and learn a little bit about her thought process and inspiration! I can’t wait to try one of these bags!

  158. Shannon F. says:

    Excited about this book!

  159. Jill B says:

    Thanks for posting this.

  160. Donnie W says:

    Very good video. I’m new to sewing and just love her designs.

  161. Thank you so much to Amy Butler, I love her fabrics and designs! I need to get this book! I want that Cosmo bag!!! ๐Ÿ™‚ ๐Ÿ™‚ ๐Ÿ™‚

  162. Runa says:

    What a sweet and humble person Amy is…this is the first interview I’ve seen of hers ๐Ÿ™‚ and what a lovely garden…how does she get the the time to maintain it so beautifully? well the book has been on my wishlist since it came out…am saving up for it…bags are my weakness…and this book is fabulous for bag lovers….thats practically all women ha ๐Ÿ™‚ Congrats Amy on the book and thanks to SMS for the short and sweet interview.

  163. Jean says:

    What an enjoyable video. I really liked how she weaved creating, gardening, sewing, and nurturing together. It made me want to drop everything else, center my thoughts and sew. Thanks ๐Ÿ™‚

  164. KarenLR says:

    what fun to see the artist in her studio. and to see her cats. ๐Ÿ™‚

  165. Beth says:

    love listening to this lady talk – looking at her studio is amazing and i love that her garden can be her inspiration!

  166. Rhanda Johnson says:

    Oh, I’d like to win! A girl can never have enough bags.

  167. Laura says:

    Thanks for sharing the video – it was neat to see Amy Butler “live”!

  168. Brandi S. says:

    I want this book!

  169. Stacey says:

    I would love to win a copy of her new book, thanks

  170. Miquela says:

    Excited for the swap! What a great idea!

  171. Tara says:

    What wonderful bags and beautiful fabrics! I love her work space. So colorful and inspiring.

  172. Catherine says:

    Another great book from Amy Butler. Really enjoyed listening to her talk about what inspires her and seeing a glimpse into her creative life.

  173. Leslie says:

    I love Amy and would love to win her new book!

  174. Julia says:

    Thanks for sharing! Really interesting video…

  175. Serena says:

    Amy Butler instructions and I don’t get along, but her designs are wonderful and I’m quite excited about this book!

  176. Jen says:

    That video is very inspiring and makes me want the book even more! I love bags & I love Amy Butler!

  177. Louise says:

    I LOVE Amy Butler’s fabrics and patterns. She is truly gifted. Her new book looks amazing.

  178. PeachRainbow says:

    Thanks for the chance!

  179. empirewaist says:

    Amy’s studio is so lovely — we should all be surrounded by inspiration & beautiful things.

    I’m loving the Style Stitches extravaganza this week! Such fun. Thank you, Sew Mama Sew!

  180. Neety says:

    This is soooo inspirational! thank you

  181. Tine says:

    Great video clip!
    I love the bags shown in this – especially that orange handbag in the very beginning! I will be making that one for sure. If I get my hands on a copy of the book that is!

  182. erica says:

    I LOVE all the bags in the video… So versatile and great looking!!!

  183. Violet Craft says:


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