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We’re continuing our full week of celebration for all things BOOK! Our Grand Opening offer for the Sew,Mama,Sew! Book Shop is good through July 17. All week long we’re also offering book giveaways and free projects from some of our favorite sewing books!

Today Lark Crafts joins us in offering a copy of the new Doodle Stitching: The Motif Collection: 400+ Easy Embroidery Designs, which comes with a CD full of fun designs! The book includes 17 projects in categories ranging from Alphabet, Asian Chic, Baby and Celebrations to Space, Trees, Flowers, Winged Wonders, and Woodland Creatures. Doodle Stitching: The Motif Collection follows the success of the best-selling Doodle-Stitching: Fresh & Fun Embroidery for Beginners, which is also up for grabs today! With dozens of projects and lots of emphasis on easy techniques, the first Doodle-Stitching covers all of the embroidery basics. One lucky winner will receive both books!

Author Aimee Ray is also offering up one of the actual projects from Doodle Stitching: The Motif Collection: 400+ Easy Embroidery Designs— Some fabulous stitched coasters!

Just in case you don’t win either of those two wonderful prizes, we also have a free PDF project today from Doodle Stitching: The Motif Collection. Download your copy of the Farmer’s Market Tote Bag project and start stitching!

You’ll love Aimee’s whimsical designs and tips in both Doodle Stitching: The Motif Collection: 400+ Easy Embroidery Designs and Doodle-Stitching: Fresh & Fun Embroidery for Beginners. Comment today for your chance to win a copy of both books or to win the actual coasters Aimee stitched for Doodle Stitching: The Motif Collection. Tell us about you and embroidery… Do you love it? Do you want to learn how to do a little doodle stitching of your own? Are you an Aimee Ray fan?! Do you have favorite projects or designs?

We’re celebrating the Grand Opening of the Sew,Mama,Sew! Book Shop this week! We have lots of opportunities to win new books, with some fun project downloads too. Order a book by 11:59 PM PDT on July 17 and we’ll send you a coupon for 15% off your next fabric and pattern order.