New in the Shop: Liberty of London’s First Quilting Fabric Collection

on September 19 | in Products | by | with 4 Comments

Lynn Hartley, a former business journalist with a newfound fabric addiction, gives us the scoop on Liberty of London’s first quilting fabric collection. We have this gorgeous Liberty Lifestyle Bloomsbury Gardens collection in the shop (there are even some fabulous fat quarter packs that will go fast!).

Lynn loves Liberty, antiques, and vintage jewelry. You can see her finds at Living Vintage and her hand knits at Outer Knits. If you love Liberty too today’s your lucky day! If you want to learn more about the Bloomsbury Gardens designs, check out this Liberty London Blog interview with collection designer Sholto Drumlanrig.

Liberty of London has launched a new quilting and crafting fabric line. The new Lifestyle collection, Liberty’s first jump into the quilting market, is a colorful mix of florals, geometrics and paisleys. Many are based on Liberty’s extensive design archive and tweaked for a modern twist on color and design.

“Liberty Lifestyle Fabric is not just a quilting fabric, it can do a lot in your home,” says Errika Feindt, Liberty’s US sales executive. Sewing ideas include pillows, aprons, bags, accessories, cosmetic bags, and headbands.

True to its London roots, the collection is called Bloomsbury Gardens, inspired by a London neighborhood with blooming gardens and amazing architecture. Some of the fabrics are named for members of the Bloomsbury Group which included Virginia Woolf, her sister Vanessa Bell (a painter), and biographer Lytton Strachey. This group of intellectuals, writers, painters, and textile designers was active from 1904-1950, with meetings held at members’ Bloomsbury houses.

Bloomsbury II Quilt by Rita from Red Pepper Quilts

Founded in 1875, the Liberty store on Regent St. is a fashion and fabric magnet for the discerning shopper. Arthur Lazenby Liberty, the store’s founder, was knighted in 1913 for his contribution to promoting the decorative arts in the United Kingdom. In the 1920s, Tana Lawn was introduced, becoming a well-known silky cotton with distinctive chintzy floral patterns.

The Lifestyle prints are 100% Egyptian cotton, printed in Italy, and 44 inches or 112 cm wide. The huge line has five colorways and eleven prints for a total of 55 fabrics. In good news for quilters and sewists, the price is lower than Tana Lawn. “So many people want Liberty, we’ve gone down a little bit (in price), trying to spread the demographic,” Feindt said.

Liberty prints continue to be designed in the company’s design studio. The Lifestyle collection is the creation of Scottish designer Sholto Drumlanrig. His designs were either new, with a Liberty look, or were inspired by archive prints. Drumlanrig, a textile print designer, began his career working for Zandra Rhodes in London, and later worked for Diane von Furstenburg in New York. He has also designed for the Victoria & Albert Museum Liberty Patchwork Collection, Oilily, and COS (by H&M).

Bloomsbury Gardens Quilt by Rita from Red Pepper Quilts

Liberty is introducing a second Lifestyle line in October at Quilt Market in Houston. That collection will be based around Art Nouveau and its influence on Liberty and also around the designer Charles Rennie Mackintosh, the Scottish Arts and Crafts designer, according to Drumlanrig. Future plans call for two Liberty Lifestyle collections a year.

All photos above courtesy of Rita from Red Pepper Quilts. Visit her amazing pattern shop!

We have the full Liberty Lifestyle Bloomsbury Gardens collection in the shop! Don’t miss out on your chance to purchase the Liberty you love at a great price.

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4 Responses to New in the Shop: Liberty of London’s First Quilting Fabric Collection

  1. Julie says:

    OH NO!!! I *just* sat down to buy up a few batches of the fat quarters, and BOTH of my colorways were sold out!!! Will you be restocking? Please oh please?

  2. OH..’Em.Geeee! LOVE! Liberty!!

  3. TracyVT says:

    Thanks for this concise info – my students are doing some paper and machine pieced patchwork at the moment and you have provided both some info and terrific pictures! I’m going to link this on their task at school if you don’t mind!….and I’m loving the rpints and the design of the quilt! Wow!

  4. Catherine says:

    Eeeeeeek! Super excited about this. I love Liberty. Off to check it out & figure out my wishlist…thank you!

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