How do you feel about Instagram Marketing? Please take our survey!

on September 4 | in Polls + Surveys | by | with 39 Comments

If you are an Instagram user, we want to know how you feel about some of the marketing practices being used by sewing industry businesses and bloggers. Please take our quick survey.  If you have more to add, feel free to elaborate in the comments. If you don’t use Instagram, please don’t take the survey, but you are welcome to talk about why you don’t use Instagram in the comments.

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39 Responses to How do you feel about Instagram Marketing? Please take our survey!

  1. Angie says:

    I have no problem with destashes and “repost giveaways” really don’t bother me that much. I don’t enter them often but have won a couple in the past. I understand why people like to do that type of giveaway. If you simply have someone comment in your post others will not see it and you miss out on potential new followers. I refuse to enter giveaways that require you to tag someone. Another thing that really bothers me in there lately is Instasales and fundraisers. If you want to sell your handmade items put them on Etsy. And I feel like the fundraisers have gotten out of control. How do we know these people are legit and not a scam? All of that being said–I really enjoy Instagram and check it and post photos often. My main use for it is crafty. I rarely post photos of my animals or kids and like it when others do the same. Thanks so much for reading this long rant :). Hope you get some great feedback !!

  2. Kim as says:

    At first I was ok with regramming the giveaway photos then it got old. I DISLIKE having to tag friends to enter the giveaways. I do not enter those kinds of giveaways. I do use IG to help promote my patterns and share snippets of projects I’m working on without having to write a blog post.

  3. Pam says:

    I like Instagram but don’t like all the tags, regrams, etc. It gets old. I do promote my biz on there. I tried using Facebook and a blog neither did that well. I love animal posts and baby posts and quilty posts. That’s why I’m there.

  4. Angela says:

    I dislike regramming for contest/promotional reasons. But I’m not going to pretend I haven’t done it. Like anything else, it started out with an occasional contest and grew into a constant barrage of promotions. I definitely forgive people who do it for things I know that they are passionate about, like fundraisers etc. But I’m not into shops using it for customer gain. And while, yes, I could absolutely unfollow the shop, I cannot unfollow everyone who regrams. Some of my very talented good friends don’t have a problem with regramming…so it’s going to be in my feed as long as people keep offering great prizes. First world problem I suppose.

    But I know that I would offer a giveaway on IG similar to how I do my blog. Leave a comment on the photo. And you can feel free to tag a friend if you think they would be interested but that doesn’t get you an extra entry. That way no one feels that they HAVE to tag a friend.

  5. Tiffany says:

    I don’t like giveaways that require me to tag a friend (or two, or three). I don’t have many quilty friends on IG yet and I would rather not bug the ones I have with constant tagging…

  6. Susanne says:

    A few folks have commented about Rafflecopter which my company used for a giveaway recently. It was a larger prize value (a spot at SewDown Nashville) and there were three companies involved so we wanted to be sure we were covering our bases legally. Rafflecopter was the best solution for us because it complies with laws governing competitions, namely that it tracked entries, ensured only one entry per day per person, and, most importantly, allowed us to post our rules and regulations…which all giveaways need to do. That is why you hear all those super-speedy disclaimers on the radio/tv ads. It also allows you to exempt states that have more stringent laws about giveaways (you need to pay a fee to allow a giveaway in Rhode Island, for example) and disclose whether you allow international entires which we wanted to do but would have been a legal nightmare. Canada, for example, will not let you run a giveaway that doesn’t involve some ‘skill’ on the part of the participant (which I thought was kind of cool!). So you can’t just ‘enter to win’ without taking a step to demonstrate that you are somehow deserving of entry.
    It also had the lowest barrier to entry, but it did collect and compile info–which all of us involved agreed we would, and did, discard as soon as the giveaway was over and never use those entries for marketing. That was an ethical choice on our part that I realize not all companies make, so I understand the hesitation to enter. Just thought it would be helpful to put it out there from a legal perspective (disclaimer: I am no lawyer!), Rafflecopter really offers a good platform for companies to be compliant.
    Honestly, once I started looking into all of the hoops you needed to jump through to host a giveaway (legally), I almost gave up…like I couldn’t find a way to give something really cool back to our community without opening my company (and the two others) up to potential litigation.
    Anyhow, just putting it out there as some folks may not realize why companies choose to run giveaways through an app like Rafflecopter. Thanks for the discussion Sew Mamma Sew!

  7. S. I. says:

    I have appreciated the simple giveaways and promotions on this site and that is what keeps me interested. A simple ‘ win by commenting’ is my style! Although I have never won anything! Ha! I don’t do any social media and also have a ‘dumb’ phone so I am exempt from lots of contests, but that’s okay! I am a SAHM and have so much to keep me occupied, I want to be disciplined with my time. But I can understand the inspiration people get from those sites, too.

  8. Michele says:

    I am very disenchanted with the privacy policies of sites like Facebook. I just stay away. I have found blogs I like and I follow them through bloglovin or the oldfashioned way of bookmarking sites I like. The social media thing is good, but everything turned into a marketing opportunity a la Facebook, Twitter, and Instagram is not good for me. I realize companies have to find ways to get their names out there, but I’m tired of ads screaming at me constantly. It’s offputting, and frankly, it’s not the content I’m seeking. It’s too much.

  9. Nicky H says:

    It doesn’t bother me to use facebook, twitter or blogs for promotions. I feel like that is oart of why they are there. But Instagram is there to take photos and share them. For some reason it drives me crazy when I see ads and regrams on there. I have unfollowed people for that.

  10. sue says:

    No Instagram, Twitter, or Facebook for me. I get more than enough inspiration from a handful of favorite bloggers that I check with my morning coffee and then that’s it for the day. Nothing notifying me and interrupting what I want to be doing.

  11. Renee says:

    As a private account user on IG I often skip giveaways that require me a hashtag on whatever photo to enter because my entry is likely now seen or counted, so why bother. I really like when giveaways a done in a way I can participate (comments, usually).

  12. christina says:

    I agree with Mary — I’d much rather see a photo of your cat than another marketing push. Pictures like that can give us a feeling of connection which, in turn, makes us more interested in what you have to say business wise.
    And I don’t have a smartphone either and bristle at the assumption. I’m a SAHM that spends most of my day within sight of my laptop. I have no need to ‘stay connected’ whilst running out for groceries or in the pickup line at school. I also don’t feel the need to jump through so many hoops to enter a contest. Let me comment or be done with it. Re- this and re-that is just perpetuating what I don’t like to see online myself.

  13. I’m fairly new to instagram and I’m trying to force myself to love it. I don’t yet and it has a lot to do with the “regramming”. I only follow 35 people and I saw the same ad eight times a few weeks ago. Not cute.

    Give-a-ways are great for people that love them. I even give away stuff at theboredzombie.com from time to time to support and engage those people. As a reader, I don’t like give-a-ways and generally don’t like give a way posts. It is easy to avoid/ignore them on blogs, but way too in my face on IG.

    I think asking users to generate new and interesting content with give away tags could be a reasonable solution for both sides. I’d like to see how that worked.

  14. Lee says:

    I actually Read my favorite blogs , including Sew Mama Sew. Do not do any social media and have lots of time to sew and enjoying the articles and fun on a blog. Thank you for doing the survey.

  15. Karen says:

    Not an Instagram user. (Nor Facebook either) would rather use the time to quilt!
    Thanks

  16. Terri C says:

    I just joined instagram and I love contests but I don’t know how to reshape photos. Which makes me sad that I can’t enter. But if I knew how I wouldn’t mind doing it.

  17. Catherine says:

    For me, Instagram is about connection, not giveaways, or “driving traffic”, so if I post giveaways, I want them to respond on that post, if they want to tag their friends, great, but repost is really about gaining followers, and I don’t want followers who are only there if I give something away….

    Don’t get me started on DeStash accounts….

  18. Lynne says:

    My mobile phone is very old and very simple and that is all I need. It is in my bag when I’m driving in case of emergency and I send an occasional text! I prefer blogs to other social media sites as I like to read the words. Usually (I’m told) the same stuff appears on all of the other sites anyway! I don’t use twitter and facebook is for keeping in touch with friends and family. I was disappointed when people kept saying during the last Quilt Market that their photos were on Instagram but I am not tempted. I don’t enter many giveaways and ignore any with a rafflecopter thingy. I would not repost anything just to try and win a prize. It’s hard enough to find as much time as I would like for my sewing without all that…

  19. Lauren says:

    I personally love Instagram. I have a blog but seldom (if ever) use it to promote my blog and never for sponsored content. I follow a few shops to stay apprised of sales, but I prefer to see people’s projects, pets, kids, and whatever else they feel like sharing. I hate being forced to regram a picture. I feel like it clogs my follower’s feeds. I’ve done it once or twice, but unless the prize is truly stellar, I refuse anymore. I prefer to comment on a picture or maybe tag a friend who might be interested. I don’t think I would ever follow someone based on a regram I saw. Mostly just find it super annoying. Promote your personal business if you must (esp if it’s a shop feed), and show me your real life. I think giveaways should be website or blog based, honestly.

  20. Lisa says:

    I started following retail/wholesale sites on IG but quickly decided that us not what I wanted. I need a place where I see friends and family. Some IG feeds were 10, 20, + shots in a row. Too much!!! One each day is plenty for me! Now I just stick to Facebook and go to the pages when I am ready. One thing that REALLY bothers me is the “comment” or “like if you see this post.” Seriously, where else do businesses get free advertising? It just bugs me that people complain about having to pay a little for what they would be paying big $$ for in other settings. Eek… I think my meds made my “mouth” run tonight!

  21. Dianne Whittle says:

    I love Instagram and use it more than anything else these days, even my Bloglovin account which I used to use addictively! It has helped me find lots of blogs, designers and shops that I would previously probably not found. It provides me with such amazing inspiration and has resulted in me buying lots more fabric and patterns than I have in the past. I don’t mind the contests and regramming, I just scroll through them and it doesn’t bother me. I agree with others, it’s voluntary, you can unfollow people if it bothers you.

  22. wendy says:

    I can’t regram as I can’t figure out how to do screen shots on my phone – it’s not an iPhone. I probably wouldn’t anyway as I hate those posts. I go on instagram for inspiration and to see what my friends are doing and my post is full of regram spam. Also, it never makes me visit a site as it’s too hard to type web addresses on a phone

  23. Karie says:

    I don’t mind Instagram posts of products or works in progress, or even things for sale. I don’t like things that require you tag others because I don’t necessarily have friends interested in the same things – frankly I spend less time on FB because it’s just every one you know trying to sell you or involve you something. And I would never regram something because what I post on Instagram is my image – for me and the people who have chosen to follow me. Not a slew of other accounts marketing material.

  24. Gina says:

    I love instagram and am using it more than reading blogs. I do not regram and don’t like getting regrams because they clog my feed. If there were contests once in awhile maybe I wouldn’t mind but there are so many that I compare it to spam. There is a close sense of community on IG and it makes communication so easy. Thanks for the survey; I have been wondering the effect of IG on others and how it has effected both their blog reading and writing.

  25. Wendy says:

    I don’t use Instagram or Facebook–I want to avoid trying to keep up with all of the different social media channels out there. Like many who have already commented, I try to stick to feedly and I really appreciate giveaways that are straightforward, good old-fashioned “comment on the post” type of giveaways; most of the time, if it’s a rafflecopter type thing, I don’t even give it a second glance.

  26. A says:

    I don’t use Instagram because I don’t have a smart phone, and it bothers me when businesses or people assume everyone has an account. I follow blogs with RSS and like when contests are done through comments where it is easy to enter. I hated the #Aurigirl lap girl photos and was very supportive of those who spoke out against it. I don’t want to jump through hoops, either. Having to go to different sites where you must be registered really turns me off.

  27. jen says:

    I really dislike the contests where you have to repost the pic. It is just too much to do on a cell phone.

  28. Debbie D. says:

    I dont have the time to post and check all these sites.. I follow all the blogs using feedly only, I head to facebook to check in occasionally on the Featherweight groups, but they do come by email too. I will post to pinterest because its easy, but I dont spend but maybe 1 hours a month or less poking around in pinterest and except for the 1st time there I never use search terms or hashtag anything

  29. Melissa says:

    I LOVE instagram, but I do not like regramming, but mainly because it’s not easy to do! You have to take a screen shot, then edit the pic then repost it!

  30. Michele (chelengeorge) says:

    I really dislike Facebook and the social media monsters it’s created, but I joined IG 6 months ago to follow quilters and the industry. I’ve purchased more fabric/patterns and made more quilts/projects in the last 6 months than I have in the last 6 years! This is a very good thing! I love the inspiration and support from fellow makers. I don’t regram and rarely enter giveaways. Following multiple blogs is more time consuming for me than IG; I’d rather visit the blogs for a specific reason. My LQS closed years ago and IG has provided that virtual community and enormously improved my retail experience. I love it.

  31. Linda says:

    I am tired of contests that want you to jump through hoops with little chance of winning…ex. rafflecopter contests & contests that don’t work well on iphones. I am more apt to look at someone’s blog if they give me information about what’s available rather than something vague like ‘see what I’m doing’ or ‘I just posted a pic’.

  32. Carla says:

    I don’t use Instagram because I’m one of the minority who does not have – nor do I want – a smartphone.

  33. mary says:

    The drama on instagram is insane. It’s a free app, if you don’t like what someone posts, then don’t follow them. It’s a person’s or business feed, they can post whatever they want as far I’m concerned.

    • Kristin says:

      I missed the drama! You are right, that you can unfollow people or businesses that post things you don’t like. We just want to get a better handle on what it is that causes people to unfollow. We respect our community members, so we just want some input.

      • Mary says:

        Ah well, lucky you to miss it lol!! I did the survey, but honestly, I am on instagram for the photography. I would MUCH rather see a picture of your cat then some giveaway or contest thing. :)

  34. Susan says:

    Nothing against Facebook, Instagram and Twitter, BUT I find I accomplish a lot more at the end of the day without the constant distraction of a new post or tweet. I will stick to Feedly and bloglovin and read at my own convenience, once or twice a day, not multiple times per hour.

  35. Krista says:

    I stopped using Instagram when they changed their privacy policy, and honestly, I have recently stopped checking Facebook daily. I miss being “in” on all the “quilty hipster goings on” but am finding that I actually have more time to spend quilting and with my family. For me the balance had tipped more toward caring what everyone else was doing rather than enjoying what I was doing. When I have down time I still regularly check my favorite blogs, but feel like I have more of my life and my time back.

  36. Alyce says:

    Thanks for this – I really appreciate people actually finding out the truth of these issues! I know what I personally like and dislike, and it’s hard to think outside of my own little box with things like this!

  37. Kelly says:

    I don’t use Instagram because there is too many social sites and it gets to be too much. I hate when you need to repost to enter a giveaway because it is unfair to the other people that you are connected to to send them junk. If on the other hand it is a really good giveaway, I hope friends forgive me.

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